Lead Generation For Estate Agents

Lead generation for estate agents

SEO for estate agents

Here are my top 5 tips for estate agents looking to improve their website search engine optimisation:

1. Relevant Page Titles

2. H1 H2 H3 tags to be used in the correct order starting from H1 > H2 > H3 etc

3. ALT tags on images

4. Relevant file names such as 'for-sale.html' rather than 'page1.html'

5. Relevant 'anchor' text on links to describe the page/topic being linked to.

Is Google begining to lose it's grip?

Microsofts newly revamped search engine bing.com ( formerly live.com ) could give Google a run for it's money if the current trend continues. The popularity of Bing.com has been rising steadily but is this just for now or will it continue into the future?

According to Alexa.com Bing.com is the:

Top 16th website in the UK:

http://www.alexa.com/topsites/countries/GB

and

Top 15th globally:

http://www.alexa.com/topsites/global

I really like the look and feel of the site, especially the imagery used for the backgrounds, I have found myself using it more and more recently as it is part of Hotmail which I log into regularly.

So how will this affect the property industry?

Well, I would say that utilising any available marketing opportunity is a must whether it be the top, second, third or even fourth most popular search engine - you should aim to be on as many as possible. That way you cover all your bases and hopefully do not miss out on any potential business.

Estate Agents

In the last few weeks we have seen a large surge in traffic coming form Bing.com, we have always ranked well for key search terms such as 'estate agents' , 'estate agents directory' etc on Google and likewise on Bing/MSN Live. What this shows us is that more and more users are choosing to give Bing a go, maybe the new logo has caught their eye or they are bored of using the same old same old and simply want to try something new and fresh.

Letting Agents on the Increase

The last few months have seen a steady increase in the number of Letting Agents registering for inclusion in the directory.

UK Letting Agents

DSS Estate Agents and Letting Agents

Over the past few months there has been a dramatic rise in the number of DSS/Housing Benefit enquiries that our listed agents have been receiving.

Agents have reported a steady rise in the number of letting enquiries in general the past few months with the trend set to continue in the coming months.

DSS Letting Agents

Best Value Advertising for Estate Agents and Letting Agents

We at EstateAgents123.com believe we offer the best value for money advertising that estate agents and property professionals can find at just £29.99 per year.

As a leading directory of UK and overseas real estate agents, letting agents and property professionals this offers exceptional value for money which should pay for itself many times over.

To find out more please visit our estate agent marketing guide for detailed information on how we can help your business.